About Tails.com: Our Mission & Commitments
Welcome to Tails.com! We’re so glad you’re here. Whether you’re a brand-new customer or have been with us for years, here is a quick look at who we are, what we stand for, and how we're working to change the world of pet food for good.
Who we are
Tails.com started in 2014 when a group of dog lovers wanted to find a better way to feed their pets.
We set out to create different food for every single dog—tasty, nutritious, high-quality ingredients tailored specifically to your dog's unique age, breed, lifestyle, and health goals.
Our Mission: Supporting you and your dog
We believe our job extends far beyond filling your dog's bowl. We are committed to:
Wrap-around support: Our team (including our helpful customer experience team) is always here to support you at every stage of your dog's life.
Giving back: We partner with charities to support vulnerable dogs living on the streets.
Protecting the planet: We prioritise sustainability today so that you, your dog, and future generations can enjoy great walks for years to come.
Beyond Business as usual
We want every bag of Tails.com to be beneficial to pets, people, and the planet. Because of this dedication, we are incredibly proud to be a Certified B Corp.
Being a B Corp means we don't just talk about doing good—we are legally and ethically committed to meeting the highest social and environmental standards. It’s not just a badge to us; it's how we roll every day.
Track our progress
We believe in being 100% transparent with our pack. You can check out exactly how we are doing by viewing our official data:
See our B Corp Scores - Learn more about how we rank in social and environmental impact.
Read our 2025 Impact Report - Read our latest annual report on what we’re doing to balance the needs of people, pets, and the planet.
Need more help? If you have questions about your dog's specific recipe, your deliveries, or how we source our ingredients, please explore the rest of our Help Centre.