Where do we source our meat from?
We are committed to providing high-quality, nutrient-dense nutrition for your dog. Our approach focuses on sustainability, taste, and excellent health benefits.
Our sourcing philosophy: Nose-to-Tail
We believe in a nose-to-tail approach. This means we use different proteins and vitamin-rich offal from human-grade animal sources.
Nutrient-dense: Keeps your dog happy, healthy, and provides an irresistible taste.
Wholesome Ingredients: Alongside our meat, we include natural vegetables and highly digestible carbohydrates to ensure a complete, balanced diet.
Where is the meat sourced from?
The animal protein used in our kibble comes exclusively from within the UK & EU.
Human-grade quality: All meat comes from animals that have been inspected and passed as fit for human consumption. We utilise parts that are surplus to the requirements of the human food industry, reducing waste.
Local first: Wherever possible, we source from local suppliers to support local businesses and minimise our environmental impact.
Animal welfare standards
We care deeply about how our ingredients are raised. The animal protein we use is reared strictly according to UK and EU animal welfare standards, and the farms are regularly inspected by official animal welfare officers.
How can I find out more about specific ingredients you use?
Want a deeper look? If you'd like more detailed information about the specific ingredients we use in our food, please check out our Ingredients Page.