Where do we source our meat from?
We believe in a nose-to-tail approach and use different proteins and vitamin rich offal from human-grade animal sources. Nutrient dense ingredients are used to keep your dog happy and healthy, as well as to provide an irresistible taste. We also use other natural, wholesome ingredients including vegetables and highly digestible carbohydrate sources to make sure your dog gets everything they need.
The animal protein we use in our dry recipes comes from within the UK & EU and is from animals which have been inspected and passed as fit for human consumption and are surplus to the requirements of the human food industry. Where possible we try our best to source from local suppliers to support local businesses and minimise environmental impact.
The animal protein we use is reared according to UK and EU animal welfare standards, and farms are inspected by animal welfare officers.
How can I find out more about specific ingredients you use?
If you'd like a little more information about the specific ingredients we use - check out this page.