Our nutrition experts have been busy in the Tails.com kitchen working on some exciting updates to our kibble recipes, based on feedback from our community of dog owners.
This means you might notice changes to your dog’s kibble blend over the next few deliveries.
Here’s everything you need to know about the improvements we’re making.
1. Why does my dog’s food look different?
We’re always looking for ways to optimise every dog’s nutrition using the latest nutritional research. We’ve combined this with feedback from our wonderful community of dog owners to make a few small (but mighty) improvements.
As a result, you might notice changes in the size, shape, colour or smell of your dog’s kibble blend over the next few months.
Rest assured, their blend remains 100% tailored to their unique needs. This includes any health needs and ingredient preferences listed on their profile.
2. What exactly has changed in the kibble?
Our nutrition experts have been refining our kibble blends to make them even better.
These improvements have been carefully designed to deliver enhanced nutrition, improved palatability and an even better feeding experience for pets and owners alike. The updates vary from blend to blend, but here are some of the key benefits of our improved kibbles:
- Improved flavour - we’ve increased the gravy coating across upgraded recipes to improve aroma, taste and overall palatability, helping make mealtimes even more enjoyable for dogs.
- Added yeast – a natural source of B vitamins and beneficial nutrients, yeast is often used in sports nutrition and plant-based diets as a natural way to add natural umami, savoury depth and functional benefits. We’ve upped the yeast levels in some kibbles to enhance the aroma, taste and nutrition in every bowl.
- Increased protein levels – to support lean muscle maintenance and active lifestyles, not to mention adding delicious flavour.
- Freshly prepared salmon – our salmon kibble recipes are now made with freshly prepared salmon for enhanced flavour appeal.
- More salmon oil – we’ve increased our use of salmon oil, which is naturally rich in omega-3 fatty acids that help support healthy skin, coat condition, cognitive function and overall wellbeing.
- Reduced carbohydrate levels – lower carbohydrate inclusion helps create more balanced nutritional profiles while allowing for increased protein levels.
- Refined kibble sizing – we’ve increased the variety of our kibble shapes and sizes to help more dogs enjoy their meals. This includes new, smaller kibbles that will suit miniature breeds and senior dogs and some crunchier large kibbles for a texture dogs love.
All our kibble blends are fully FEDIAF complete, meaning they are formulated to provide complete daily nutrition for pets according to recognised European nutritional guidelines.
It’s all part of our mission to make mealtimes as happy and healthy as possible.
3. Has my dog’s tailored kibble blend changed?
While these improvements are being rolled out to the majority of kibbles, because we offer over a million possible blends, these changes won’t affect every single dog. Especially those with specific health needs or ingredient exclusions.
If your dog's blend isn't included this time, we have more improvements planned – so stay tuned.
4. Why has my scoop setting changed?
You might see a scoop size change as some of our new kibble recipes are lighter and crunchier. We've made these changes to help your dog enjoy their meal times even more than they do already.
The menu card in your monthly box will note any changes in your dog’s portions.
You can also check your dog’s portions in your Online Dashboard any time.
5. Will these changes affect my dog?
While these improvements are being rolled out to the majority of kibbles, they won't affect every single dog. Because we offer over a million possible combinations, some blends – particularly for dogs with ingredient exclusions or specific health needs – will remain unchanged.
These changes are relatively small and have been carefully prepared to be gentle on digestion.
Every meal they enjoy is still 100% tailored to their unique needs. This includes any health needs and ingredient preferences on their profile.
The only change you might see in your dog? Enjoying their meals even more than usual!
6. What if my dog doesn’t seem to like the new kibble?
We’re confident your dog will love the improvements, but we know that some dogs can be sensitive to even the smallest change.
If you find that your dog isn't enjoying their food as much as they used to, please don't hesitate to get in touch. Our team is always here to help find a solution and make sure mealtime is a success.
7. Do I need to do anything differently when feeding my dog?
Nope! You can continue feeding your dog the personalised daily portions in their meal plan.
These changes are designed to be gentle on their digestion, so there’s no need to transition.
The only thing you might need to do is adjust your kibble scoop setting, if a change has been indicated on your menu card.
You can check what your dog’s daily portions are at any time, on your monthly menu card in your box, or in your online Dashboard.
8. Why does my kibble bag look different?
You might have noticed our kibble bags have a fresh new design. After more than 10 years of creating tailored dog food, we wanted our bags to better reflect our journey and our mission: feeding every detail of your dog. Inside, you’ll still find the same high-quality ingredients and 100% tailored nutrition in every single bite.
Is the new packaging still recyclable?
Yes. Our bags remain sturdy, hygienic and safe to ensure your dog’s kibble blend stays fresh. They are also still recyclable at most large supermarkets. You can find your nearest drop-off point at recyclenow.com.
Check the back of any Tails.com packaging for specific recycling instructions.