What is happening and why?
Why are you updating your wet food range?
We’re making some highly requested improvements to our wet food, bringing greater clarity, more choice and recipes that are even more delicious and nutritious than ever to the range. Our team of nutrition experts have been hard at work making thoughtful updates (and we can’t wait for your dog to try them!)
From April, this includes:
- Updating and improving 10 classic recipes (previously known as ‘Complete Care’).
- Introducing all-new premium recipes (previously known as ‘Optimum Care’).
- Refreshing our packaging.
These updates bring together big flavours dogs love with balanced nutrition you can trust. Each recipe features carefully selected ingredients and refined formulations, making it easier to choose what works for your dog. It’s now even easier to give your dog delicious variety every day.
How is the wet food range changing?
- We’re simplifying the range by discontinuing 5 classic recipes (previously known as ‘Complete Care’).
- The remaining 10 classic recipes will have improved formulations, clearer names and refreshed packaging.
- From 20th April, we’re introducing 5 all-new premium recipes (similar to recipes previously known as our ‘Optimum Care’ range).
- From early June, we’ll add 5 additional premium recipes, and will gradually phase out the ‘Optimum Care’ range.
If your dog’s usual recipe is being discontinued, we’ll smoothly transition them to the closest suitable option, always taking their dietary needs and exclusions into account.
You can update your dog’s wet food selection anytime in the ‘meal plan’ page in your online account.
Why has the packaging changed?
We’re refreshing the look of our wet food packaging to better reflect the ingredients inside and make it easier to recognise and choose between recipes.
The packaging will remain just as recyclable, and will keep food nice and fresh for your dog.
Check the back of any Tails.com packaging for specific recycling instructions.
Classic wet food recipe updates
Why are you changing the classic wet food recipes?
We’re updating and refining our classic recipes to:
- Improve nutritional balance
- Provide clearer recipe names
- Refresh wet food packaging
Is the food still complete and balanced?
Yes. All our wet food recipes will remain complete and nutritionally balanced for adult and senior dogs.
These changes increase the nutritional value of our wet food even further, while keeping meals satisfying and suitable for everyday feeding.
Can puppies eat classic wet food recipes?
Our classic recipes are not formulated for puppies.
However, several of our premium recipes are suitable for puppies from 8 weeks old. You can read more about this below.
What exactly is changing?
What ingredients are changing?
We've removed the various sugars from our classic range and added a sprinkling of deliciously savoury yeast, enhancing the nutritional balance of the recipes while maintaining the flavour we know your dog loves.
Will the taste or texture change?
We’ve worked carefully to maintain taste and enjoyment, and most dogs will transition smoothly. If you notice your dog needs a little more time to adjust, we recommend introducing any new recipes gradually, by starting with a few spoonfuls in each meal and gradually increasing over a few days.
Why do some recipe names look different?
Some recipes will have new names and updated packaging to better reflect the ingredients inside, and align with our fresh new look. The nutrition will remain complete, balanced and satisfying for your dog.
Discontinued classic wet food recipes
Why are some recipes being discontinued?
We’re discontinuing 5 classic recipes (previously known as ‘Complete Care’) to make room for new, tastier and even more nutritious recipes. This helps us expand choice and continue improving the range as a whole.
The following classic recipes will be discontinued:
- Meaty Terrine with Chicken, Turkey and Peas
- Rustic Terrine with Lamb and Turkey
- Meaty Feast with Beef, Pasta & Peppers
- Harvest Terrine with Rabbit & Carrots
- Butcher’s Cuts with Beef & Tripe
What happens if I am subscribed to one of the discontinued recipes?
If you were subscribed to a ‘Complete Care’ recipe that is being discontinued, we’ll swap it for the closest available alternative classic recipe. We’ll choose a close flavour and texture match for a smooth transition, always keeping your dog’s dietary needs in mind.
If you were subscribed to a ‘Complete Care’ recipe that has just been updated, we’ll swap it for the updated classic recipe version, taking your dog’s dietary needs into account. Here’s a list of Complete Care recipes that are being updated:
| Current Complete Care recipe | Updated classic recipe |
| Farmer’s Pate | Garden Terrine |
| Fisherman’s Pate | Fisherman’s Pie |
| Hearty Casserole | Hearty Ragu |
| Shepherd's Hotpot | Shepherd's Pie |
| Country Stew | Cottage Pie |
| Fisherman's Stew | Seaside Stew |
| Cook's Casserole | Country Casserole |
| Farmhouse Feast | Meadow Supper |
| Country Lunch | Farmer’s Feast |
| Farmer's Lunch | Poultry Pot Pie |
During the transition, your dog’s meal plan will continue uninterrupted.
If you’d like to choose your own recipe swaps, you can do this on the ‘meal plan’ page in your online account anytime.
Why did I receive different packaging or a different recipe than usual?
During the transition period (7-17 April 2026), we’re phasing in our new and improved recipes, while using up our current stock to avoid any unnecessary waste.
During this time, you may receive:
- A mix of old and new packaging
- A slightly different recipe than originally listed in your dog’s meal plan
This short transition window helps us minimise food waste while keeping things simple.
We’ll swap any discontinued or updated recipes for the closest available alternative in flavour and texture for a smooth transition, always taking your dog’s dietary needs into account.
New premium wet food recipes
What is the new premium wet food?
Our new premium recipes will offer even meatier options with added nutritional benefits:
- 65% meaty goodness - with freshly prepared meat and offal
- Functional ingredients with added benefits
- Protein pairing options (launching in April) and single-source protein options (coming soon)
- Ancient grain recipes (launching in April) and grain-free recipes (coming soon)
- 8 recipes suitable for puppies from 8 weeks (see below)
All our premium wet food recipes will be complete and nutritionally balanced for your dog. They’ve been carefully developed to support specific health benefits and dietary needs, while still being enjoyed for taste and variety as part of your dog’s personalised meal plan.
How are premium recipes different from classic recipes?
Our classic recipes will offer:
- Balanced, delicious everyday meals
- Available in jelly, gravy & pate textures
- Natural ingredients
- No added sugars
- No artificial additives
- Recyclable trays
Our premium recipes will offer:
- Even meatier recipes – 65% meaty goodness, including freshly prepared meat and offal
- Functional superfoods – like salmon oil and green-lipped mussel
- Greater choice for dietary needs – with grain-free recipes and single-source protein options (coming soon)
- Additional variety – with venison, duck, turkey and more on the menu
Both will be complete and balanced - premium recipes simply offer more options if you’re looking for them.
The new premium recipes available from 20th April consist of:
- Chicken with Salmon, Quinoa, Blueberries & Coconut
- Turkey with Cod, Amaranth & Fennel
- Venison & Turkey with Wild Rice & Blackberries
- Duck & Chicken with Quinoa & Apple
- Lamb & Beef with Millet, Kale & Apricot
What’s the difference between the single-source protein and protein pairing recipes?
- Protein pairing recipes combine two complementary protein sources (launching in April)
- Single-source protein recipes use one animal protein source (coming soon)
This will give you more flexibility if your dog has sensitivities or specific needs.
Can puppies eat premium wet food recipes?
The following premium recipes are suitable for puppies from 8 weeks old:
- Duck & Chicken with Quinoa, Courgette & Apple
- Lamb & Beef with Millet, Kale & Apricot
- Chicken with Salmon, Quinoa, Blueberry & Coconut
- Turkey with Cod, Amaranth, Tomato & Fennel
There’s one premium recipe that’s unsuitable for puppies. This is:
- Venison and Turkey with Wild Rice, Blackberry and Nettle
We won’t add this recipe to your puppy’s meal plan until they reach adulthood, and only if it meets their unique dietary needs.
Why are you launching premium recipes now?
We’re always listening to you, our customers, to ensure we’re serving the nutrition you’re looking for. With more options, new flavours and functional benefits, this wet food upgrade is designed with you and your dogs in mind.
Our premium recipes are not only meatier and more flavourful than ever, but they will also allow us to support a wider range of dietary preferences and specific needs.
Transition and subscription
Will I receive premium recipes automatically?
Our new premium recipes will be available from 20th April (we’re so excited for your dog to try them!)
From this date, we’ll start to include the new recipes in your dog’s meal plan, while using up our current stock to avoid any unnecessary waste. This means you might see a mix of old and new recipes in your box for the next few months.
If you’d like to try the new premium recipes as soon as possible, simply visit the ‘meal plan’ page in your online account from 20th April to manually update your dog’s monthly selection.
Can I mix classic and premium recipes?
Yes. Many customers choose to mix recipes depending on their dog’s preferences and needs.
You can adjust your dog's wet food selection in the ‘meal plan’ page in your online account anytime.
Every recipe in our wet food range is carefully considered and developed with care so you can feed with confidence.
Price
Are prices changing as part of the wet food update?
No – there’s no change to the price of your wet food. The price of your monthly box will remain the same.
Dietary exclusions
My dog has dietary exclusions – can they still eat Tails.com wet food?
Yes. Our updated wet food recipes are designed with ingredient clarity in mind, making it easier to choose options that suit your dog’s needs.
If you’ve told us your dog has an intolerance or exclusion, any unsuitable recipes in our online shop will be clearly marked as not recommended. Any recipe swaps we make will always take your dog’s dietary needs into account.
The full range of premium recipes will offer a range of options, including single-source protein and grain-free recipes (coming soon), giving you more flexibility if your dog has specific dietary requirements.
You can check full ingredient lists on each recipe, and your dog’s plan will always take their dietary preferences into account.
If you’re ever unsure, our team is here to help.
Please note: All our wet food recipes are created in the same facility, which means trace amounts of other ingredients can be present. For dogs with severe allergies, we always recommend working with your vet to find the safest diet.
Interested in wet food?
I don’t currently feed Tails.com wet food – is now a good time to try it?
If you’ve been thinking about adding wet food to your dog’s routine, now’s a great time to explore the range.
Our updated recipes will feature improved nutritional balance and a wider choice of options across classic and premium recipes, making it easier to find something that suits your dog’s needs and tastes.
Our wet food can be fed as a complete meal or used as a mixer alongside their tailored kibble for added flavour and variety.
Anything else
Our team is always on hand to help. You can contact us here.